2024 MARKETING MATERIALS
We're thrilled to welcome you as a partner of Africa Tech Festival 2024.
On this page, you will find everything you need to elevate your brand's ATF presence to the global tech & telco community, including general promotional deliverables and deadlines. If you have other sponsorship deliverables as part of your contract, you will receive a separate link.
Your Event Marketing Checklist
Speaker Promotional Cards
Why do we need speaker cards?
To help your speaker(s) promote their presence in the agenda and raise their profile(s) across your community.
What do we need to do?
Simply share this link with your speakers which will lead them to a prepopulated banner for them to share on their LinkedIn networks. We will reshare posts to further amplify their presence to our 2024 attendees.
Testimonial
Why should we share a testimonial?
Share why you've decided to partner with Africa Tech Festival 2024. This is an additional way to elevate your presence at Africa Tech Festival (ATF) and attract more of your target audience - for free!
Suggested guidelines below:
Testimonial Content
- Introduction:
- Introduce yourself with your name, job title, and company name and mention whether you're a first-time/returning sponsor of Africa Tech Festival.
- Reasons for Partnering:
- Explain why your company decided to partner with Africa Tech Festival.
- Highlight any influencing factors, such as industry trends, competitors, or specific benefits you anticipate that motivated your partnership.
- Excitement and Expectations:
- Share why you are excited to be part of Africa Tech Festival & what you're looking forward to or hoping to achieve at the event - E.g. potential business opportunities, connections or exposure to new technologies.
- Storytelling Aspect:
- If possible, include a personal story or anecdote that influenced your decision to sponsor the event.
Format and Technical Details:
- Testimonial type:
- It can be a verbal, written or filmed testimonial
- Duration:
- Filmed/verbal testimonial - keep it concise and engaging, ideally not longer than 1 minute.
- Written testimonial - keep it no longer than 3 sentences.
- Recording Specifications:
- Record in landscape mode for better compatibility with various platforms.
- Ensure good lighting and clear audio.
- Additional Information:
- Provide a high-quality headshot of the person giving the testimonial.
- Include their name, job title, and LinkedIn profile (if applicable).
Tag Us
Check out our social media channels below. Make sure to tag us for extended brand presence across our online communities!
2024 Hashtag: #AfricaTechFestival
Pre-event Survey
We have sent you a pre-event survey where you can let us know about your objectives and expectations for Africa Tech Festival 2024. Our Team will strive to support your preparation to ensure your needs, and in turn your ROI, are best served.
The survey will come from surveys@mailer.explori.com and should take no longer than a few minutes to complete.
Please complete before 31 October 2024.