The Fintech Association of South Africa (FINASA) serves as a leading advocate for the fintech sector, driving growth and innovation across the country and beyond. FINASA works to foster collaboration between fintechs, regulators, and financial institutions, ensuring that South Africa remains a key player in the global fintech landscape. Through strategic partnerships and global alliances, the association promotes financial inclusion and aims to create an enabling environment for both start-ups and established firms. FINASA is committed to supporting the development of cutting-edge financial solutions while encouraging investment and expansion into South Africa and the broader African market.

Darren Franks is the co-founder of the Fintech Association of South Africa and an entrepreneur focused on accelerating growth across the global Fintech ecosystem. Darren has extensive experience in Africa Fintech, particularly through his involvement with various businesses and associations including the AWFP network, ImaliPay, and others. Darren has successfully cultivated a broad network of industry leaders, regulators, and innovators, contributing to meaningful advancements in the sector. His passion and focus lies in alternative payment methods, including stablecoin initiatives, which further supports his role in shaping the future of financial services in Africa. His knowledge and connections make him a critical player in driving collaboration and innovation across the continent.

Danielle Lawrence is the COO of the Fintech Association of South Africa (FINASA), leading initiatives to strengthen the fintech ecosystem across Africa. With a wealth of experience on the continent, she has formed key connections with global fintech associations to drive international collaboration. Danielle’s extensive educational background in business, sales, law, HR, and MedTech informs her strategic approach to industry challenges. A passionate advocate for financial inclusion and women’s empowerment in fintech and payments, she is dedicated to fostering a more equitable and innovative financial landscape