The Swiss Business Hub Southern Africa (SBHSA) integrated into the Embassy of Switzerland, based in Pretoria is the official trade and investment promotion agency of Switzerland. SBHSA operates as the representative of Switzerland Global Enterprise (S-GE), where our mission is to support Swiss SMEs in expanding their international footprint across Southern and Eastern Africa. On behalf of the Swiss Confederation and the cantons, we help innovative companies from around the world establish their business in Switzerland. Key advantages include world-class innovation and technology, a liberal economic system, political stability, strong ties to global markets, excellent education and healthcare, top infrastructure, high quality of life, and a competitive tax regime. Switzerland – where business meets research.